PART TIME MARKETING MANAGER

JOB DESCRIPTION: Part-Time Marketing Manager

About Cavan Bakery

Cavan Bakery is a thriving, third-generation family business, founded in 1929, with deep roots in our local community. Passionate about baking, we create artisan breads, pastries, cakes and freshly prepared sandwiches, baps and rolls. As we continue to expand into new markets, we’re looking for talented individuals to join our growing team and contribute to our mission of delivering quality with care.

Role Overview

We are seeking a creative and commercially minded Part-Time Marketing Manager to lead and deliver marketing and social media activity for a growing SME bakery manufacturer, retailer, and wholesaler.

This role is responsible for elevating the brand, increasing visibility, and driving both online and in-store sales across multiple channels. Working closely with the Commercial Director, the successful candidate will shape and execute a cohesive marketing strategy aligned to business growth objectives.

Details –

Location: Walton on Thames, Surrey, KT12

Reporting to: Commercial Director

Salary: Up to £40,000 pro rata plus statutory entitlements

Working Pattern: 2 days per week (flexible)

Key Responsibilities

Brand Development & Strategy

● Develop and implement a marketing strategy to build an elevated, consistent brand presence

● Ensure brand identity, tone of voice, and visual standards are maintained across all touchpoints

● Lead the implementation of brand values and mission, ensuring key USPs are effectively communicated and embedded across all customer touchpoints, including digital platforms, email marketing, and loyalty programmes.

● Identify opportunities to strengthen brand positioning within retail and wholesale markets

Digital Marketing & Social Media

● Plan, create, and manage engaging content across social media platforms (e.g. Instagram, Facebook, LinkedIn)

● Grow audience engagement and follower base through organic and paid activity

● Manage content calendar and oversee day-to-day social media execution

● Monitor trends and leverage relevant opportunities to enhance visibility

Campaign Management

● Design and execute marketing campaigns to drive sales, footfall, and customer engagement

● Support product launches, seasonal promotions, and key trading periods

● Ensure cohesive execution of marketing initiatives, maintaining alignment with business objectives and collaborating cross-functionally to drive results

E-commerce & Online Presence

● Support optimisation of website and online sales channels

● Work with external partners where required (e.g. web developers, designers)

● Lead customer journey mapping and develop recommendations based on feedback and behaviour analysis to enhance customer engagement and retention and conversion

Retail & Trade Marketing

● Develop in-store marketing materials and promotional activity

● Support wholesale marketing initiatives and customer communications

● Ensure consistent messaging across B2C and B2B channels

Analytics & Reporting

● Track and report on marketing performance, including social media, campaigns, and sales impact

● Use insights to refine strategy and improve ROI

● Provide regular updates and recommendations to the Commercial Director

Budget Management

● Manage marketing spend effectively within agreed budgets

● Identify cost-effective opportunities to maximise impact

Skills & Experience

Essential:

● Proven experience in a marketing role, ideally within food, retail, or FMCG

● Strong social media and content creation skills

● Commercial awareness with a focus on driving sales

● Ability to work independently and manage priorities in a part-time capacity

● Excellent communication and organisational skills

Desirable:

● Experience in SME or fast-growing businesses

● Knowledge of bakery, food production, or hospitality sectors

● Basic design skills (e.g. Canva, Adobe)

● Experience with e-commerce platforms and email marketing tools

Personal Attributes

● Creative, proactive, and hands-on

● Passion for food, branding, and customer experience

● Strategic thinker with the ability to translate ideas into clear, actionable plans

● Results-driven with attention to detail

● Adaptable and comfortable in a fast-paced SME environment

Company Benefits:

• On-site parking
• Social Events
• Cycle to work scheme
• Free bread allowance
• 50% discount on Cavan Bakery products
• Workplace Pension Scheme
• A box of cakes on your birthday
• Free lunch provided whilst on shift
• Employee assistance 24/7 helpline offering free confidential advice and support
• Flexible part-time working (2 days per week)
• Opportunity to shape and grow a distinctive food brand
• Collaborative and entrepreneurial working environment
• Competitive pro rata salary plus statutory benefit

‘Inclusion & Diversity’

At Cavan Bakery we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us, and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work. Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey.